Monday, March 10, 2025

CCR Question #2

 The second question for the Creative Critical Reflection is, "How does your product engage with audiences and how would it be distributed as a real media text?"


How I arrived at my target audience

I observed the type of people that typically enjoy certain post-apocalyptic media. A variety of groups and ages consume apocalyptic media. The Walking Dead's fanbase ranges from teenagers to adults, both male and female. A Quiet Place also has a fanbase of all ages and genders. I wanted my target audience to be targeted for teenagers but anyone of all ages can watch. 

How choices engage target audience

I chose specifically, a teenage girl to star in my opening because I wanted to attract that teenage target audience. As I have mentioned, having a teenage girl as the main character is unconventional for the apocalyptic genre so it may interest a new group of people. 

Distribution plan

I would distribute my film on YouTube, but market it through film festivals and social media. 

There are a few film festivals in South Florida but I would participate in the Fort Lauderdale Film Festival and Miami Short Film Festival. I would create a TikTok account to advertise my short film as well. 




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