The second question for the Creative Critical Reflection is, "How does your product engage with audiences and how would it be distributed as a real media text?"
How I arrived at my target audience
I observed the type of people that typically enjoy certain post-apocalyptic media. A variety of groups and ages consume apocalyptic media. The Walking Dead's fanbase ranges from teenagers to adults, both male and female. A Quiet Place also has a fanbase of all ages and genders. I wanted my target audience to be targeted for teenagers but anyone of all ages can watch.
How choices engage target audience
I chose specifically, a teenage girl to star in my opening because I wanted to attract that teenage target audience. As I have mentioned, having a teenage girl as the main character is unconventional for the apocalyptic genre so it may interest a new group of people.
Distribution plan
I would distribute my film on YouTube, but market it through film festivals and social media.
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